The sad truth is most business websites don’t really work to grow the business. They might look pretty and may have cost a pretty penny, but they just sit there, only being seen by the business owner or a few random visitors who happen to come across it. As a business owner, you’re being told constantly how much business you could be doing online, but online no one really knows who you are or how to find you.
People are searching for the services you offer, but they aren’t finding you; they’re finding your competition. Where are they looking? Where almost everyone now begins their search: on Google.
In a perfect world, your business website should be getting seen by your target audience every day, turning those viewers into interested browsers, turning those browsers into buyers, and turning those buyers into loyal ambassadors. But none of that can happen unless people actually SEE your website.