Google Business Profile Optimization: Categories, Services, Posts, and Insights That Matter
Deep dive into Google Business Profile optimization for U.S. companies — categories, attributes, photo strategy, review workflows, and measurement beyond impressions for local growth teams. Learn field-by-field prioritization, cadence for Posts and photos, and how Insights should inform staffing—not vanity leaderboard screenshots alone. Covers review-response QA, holiday-hour workflows, and turning Insights spikes into staffing adjustments—not screenshot trophies. Discusses competitor benchmarking ethics, authentic photography expectations, and aligning GBP categories with live site navigation—not retired brochure PDFs.
Google Business Profile optimization, GBP categories strategy, Google Posts local SEO, Google Business Profile insights, local pack optimization, GBP photo strategy, Google Maps marketing tips