Ecommerce SEO Guide: Category Architecture, Facets, and Product Pages That Rank
An ecommerce SEO guide for U.S. retailers — category taxonomy, faceted navigation, product schema, content depth, and technical patterns that scale without duplicate content traps. Learn how merchandising calendars interact with crawl budgets, how to differentiate product detail pages ethically, and how to measure SEO alongside margin-sensitive inventory moves. Coordinate promotional overlays with canonical policies so limited-time titles never fork duplicate URLs unintentionally. Add merchandising standups that pair SEO, ops, and buyers before seasonal freezes surprise crawl teams.
ecommerce SEO, category page SEO, faceted navigation SEO, product schema SEO, duplicate content ecommerce, programmatic SEO retail, online store SEO strategy